From The Desk Of
Yaroslav Tashak, CPA, MSA
Edgewater, New Jersey
Dear Online Retailer,
Would you agree with me if I said that business has become increasingly tough for e-commerce businesses like yours over the past few years?
I'm sure you've felt the pressure...
On top of making sure you have the cash you need to buy inventory, you have to deal with complex sales tax reporting requirements that vary from state to state…
As well as trying to figure out how much you can afford to spend on advertising so you can grow your business without going broke.
As an e-commerce CPA and someone who has worked with founders who are just starting out to multi 7-8 figures, I understand the unique challenges you face while running your business…
I see when owners first start selling online, they struggle to figure out how to manage their business's finances, accounting, and taxes.
And none of the CPAs and accountants they reach out to understood their business well enough to advise them on the decisions they needed the most help with.
The truth is, most CPAs and accountants are generalists who serve a wide range of clients in all kinds of different industries.
That means they don’t have the time to develop the skills and expertise needed to understand the unique challenges you face as the owner of an online store.
As an accountant who specializes in serving online retailers, I know that owning and operating an e-commerce business is very different from running any other kind of business...
In fact, I've discovered that there are 7 financial mistakes that online store owners make when running their businesses.
The problem I run into all the time is that most of the online retail business owners I talk to don't have any idea that they have one (or more) of these business-killing problems...
And that's why I decided to write my latest ebook…